Costing about $500 or $600 (depending on the specific model), the Apple iPhone might seem significantly more expensive than its Plain Jane cellphone counterparts which usually only cost $100 to two-hundred dollar. But let’s take a closer look at whether it is a fair comparison. Apple’s products, like Japanese manufacturer Sony, have got always commanded a premium in the market. While it’s easy to say that a similar cellphone may cost significant less, and symbolize better value for money, is that really the case?
For starters, Apple has emphasized a good deal on the design and ergonomics of its products, as well as the usability of its products. Witness the Apple Macintosh. Whenever released in 1984, it signaled a revolution for users almost everywhere.
Where computers used to be cryptic devices where you needed to learn to type cryptic codes to get it working, the Macintosh brought the Graphical User Interface (or GUI for short) to the forefront. Suddenly, users who got “PC Phobia” were taking in order to computers which seemed so much easier to use.
Likewise, for the iPhone, it appears set to conquer the smart phone marketplace.
Instead of cryptic commands to perform complex operations, the Apple iPhone has incorporated several ‘smart’ features, such as the ability to magnify and reduce screen images simply by “pinching” or “squeezing” the iPhone’s display screen. It incorporates an ambient light sensor which automatically adjusts lighting levels in response to the lights around, preserving battery life and making the screen easy to view.
The particular intelligence of the device also immediately switches the screen display from the portrait to a landscape orientation once the device is flipped from a straight to a horizontal orientation. And if you should answer a phone call, the iPhone is sensible enough to recognize that the phone is being brought close to your face and the key pad automatically deactivates itself, so you don’t hit a key accidentally when the telephone brushes against your face.
Apple certainly has a multitude of competitors in the market as well as a sign that it is a lucrative marketplace is when there are a multitude of competition snapping at your heels. While it is easy to brush off the Apple iPhone being an “expensive phone”, it certainly will not really do any justice to the design and effort which has gone into the innovative product.
Can you place a measure upon being able to do something easily and simply, without needing to fiddle through a thick manual, or even look through several “help” pages? Using the Apple iPhone, this certainly won’t be an issue
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