Does it make sense for a new artist breaking into the music industry – to create home made videos of their band and their own songs and post them on YouTube? Interestingly enough, there have been many superstars born on YouTube, and you can expect this to continue. Occasionally, these songs proceed viral along with the video, and they attract a promoter from the music industry, to sign up these up-and-coming stars, and invest marketing dollars to promote them to the next level of stardom.
Now after that, does this mean that anyone who puts lots of YouTube videos up of the band is sure to go viral, and establish a following of loyal fans to their music? Absolutely not, the chances are very slim, but they do exist and it is one more avenue these new artists may try to get well known, and enter the music industry. In fact , there are now buzz marketing firms which will help a new band get going on the social networks, and function to get their videos in front of thousands and thousands of Facebook friends, who may then again tweet about the new band.
No one knows for sure how these types of social networks will evolve and how they will help the music industry, or harm it.
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Many believe that with the unlawful downloading of songs online, it meant the end of the music market, but this may only be the starting as the industry adjusts to the new norm. Whether the industry decides to adapt, or sue those who perform illegal downloading, you can expect that these less than ethical downloads, and the viral on-line YouTube videos will continue for a while in the future.
The Chinese have an fascinating proverb and curse; “May you reside in interesting times, ” and let’s not forget that the symbol with regard to crisis in the Chinese language is also a single with the symbol for opportunity, and they are interchangeable. Perhaps the music industry has to consider all this, learn to go with the flow, and to kayak down the roaring river to greater future profits. Please think on this.