Whenever researching SEO companies, it is appealing to choose any company willing to offer assured SEO services. It is human nature – people love a guarantee.
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This particular holds especially true for purchases in which the buyer is purchasing something beyond his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO. ” However, with many SEO companies, this confidence in the guarantee is ill-placed.
Lots of questionable SEO companies offer the things i like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable – if you purchase such services and are not eventually harassed by a pesky leprechaun, the particular guarantee has been met. How can you protest?
The truth is that SEO companies never control the major search engines, and any kind of firm that claims to have a “special relationship” that gives it sway within the natural search engine results is simply counting on your own ignorance. Fortunately, this does not imply that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.
What follows is a partial list of some of the more popular types of guaranteed SEO on the market – some of them roughly as useful as leprechaun repellent, and some of these actually meaningful.
The particular “Leprechaun Repellent” Keyphrases Guarantee
Several SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This kind of guaranteed SEO can be tempting, especially to those who are investigating SEO businesses for the first time. After all, high rankings are usually what it’s all about, right? Isn’t that the goal?
The answer is an earnest “No. ” Quality SEO businesses will point out that the real objective is to bring high quality traffic to your blog. It’s quite simple to guarantee top opportunities if you choose non-competitive or imprecise phrases – for example , “leprechaun resilient. ” Want proof? Enter “leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the final results (caveat – if you are reading this content immediately after its release, the search engines might not have indexed it yet. Wait around a week and try again. ).
It is extremely easy for SEO companies to attain high search engine positions for phrases that nobody uses. Such ranks might impress your friends and neighbours, but they won’t send you quality visitors. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used just for demonstrative purposes. Many unpopular key phrases may not sound absurd. There are definitely countless phrases out there that audio extremely relevant to your business that are in no way typed into search engines. Good SEO companies will avoid such terms. “Leprechaun repellent” practitioners will accept them – it allows these to attain their worthless guarantees.
Addititionally there is another aspect of this type of guaranteed SEARCH ENGINE OPTIMIZATION in which SEO companies will ensure you first place positions on unspecified search engines for more competitive phrases. Regrettably, this type of guaranteed SEO often requires obscure engines that have very little market share and are not sophisticated enough in order to quickly eliminate web pages that use junk tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and controlled!
There are really only three major search engines at present – Google, Google, and MSN. There are a handful of minimal engines that are also worth bringing up, including Ask Jeeves and AOL Search. Any guaranteed SEO need to involve prominent engines, not obscure ones.
The “Company Name” Assure
There is also a common guarantee that questionable SEO companies will use that guarantees that a company will show up for any search on its company name. This, much like the “leprechaun repellent” flavor associated with guaranteed SEO, offers no actual value. Sure, if your company title is “Acme, ” it may really be competitive – but chances are that in case your website does not already show up close to the top of the search engine results for a search on your company name, there is an easily fixed specialized glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking extremely for your company name, while certainly desirable, provides only a tiny cheaper potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already acquainted with the company name. Unless your company is really a household name, it is unlikely that will having your company name figure prominently in the results is going to have a huge impact on your business.