Encourage Negativity in Your Digital Marketing

It is All about digital marketing,

I hear far too often from medium to the larger corporations that the biggest concern they have with any digital marketing strategy, predominantly utilising Facebook, or any social media platform for that matter; the possibility of receiving negative comments on their Facebook business web pages etc .

Well that is an interesting idea; aren’t they saying categorically that they expect negative comments because they either don’t believe in their product or they have concern about their ability to provide an accepted level of service to their consumer? They consider a digital marketing strategy with Social Media dangerous to their brand, this really is so typical with corporate Body fat Cats operating in a safety net, whilst collecting their large salaries, but achieving nothing…

So from the starting point they do not have faith in their product? After that why on earth are they in business or why on earth do they work for an organisation that they fear! Why don’t they just improve their game and obtain back to basics? OK, Im side tracking again.

Or even easier compared to that, encourage the negativity, no longer fear it. After all, it is that negativity that can help them strive to the perfect product or greater program; the negative comments are using their customers or potential customers, shouldn’t these people be listening (or engaging) using them? Of course they should! That is what electronic marketing is all about.

Marketing has joined a completely new paradigm of client engagement, (due to many digital advertising techniques) listening and evolution. Old school marketing techniques are not only coming back, they are back, and to top it off relationships are being forged like never before.

Facebook, as one example, has given an opportunity for the first time in history to create an one to many and many to one communication system for business. A business can market itself to many people at once (such the TV, radio or even print media) BUT Facebook allows for the many to chat back, and not only to you but to each other.

To not embrace this paradigm shift is not only foolish, yet naive. Embrace digital media.

Right now let me assume that many of you are conscious how important your use of digital press, and more so Facebook, for your company is; you have setup a Facebook page and started to post articles. Great, BUT , you have to do it correct! Facebook is about engagement and romantic relationship building, some of you will recognise that will concept to brand marketing. Properly that’s exactly what it is. It is a system for you to market your brand, not relentless selling as many do. It is a key part of digital marketing with Social Media.

Let me get back to what prompted me to write this post. I had observed a rather large business, in the Health niche, post a comment on Facebook about health insurance (obviously, that’s the actual sell after all) They evidently got inundated with some negative responses. This is fine, but it’s what they did next that was a disaster! And it’s really not the first time I have seen this particular done, and certainly wont be the last. Instead of addressing (engaging) using their potential customers they made a comment on the post stating that they have eliminated some comments due to the nature of them. EPIC FAIL!
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especially for a digital marketing business. The only comment they produced was to highlight that they censure their content. Does that not make you question their integrity as a business? So the opportunity to engage and potentially gain respect, and more customers, has been blow out the door; not only did these people not engage (which incidentally this site rarely does) but they had such disrespect for the potential customer that they removed their comments.

I am not having a go at this particular business, I have a good friend whose business does some great things on Facebook, but they don’t engage! They miss the number one reason they are digital marketing on Facebook; engagement and building a fan base (customers and potential customers). They regularly write-up some great images, and I always make a comment, but not once has there been a response to my comment! Again, fail! A business should make it policy to have the last word on ALL comments on Facebook. The concerning point here is this particular business delegate there Social Media to a supposed specialist.


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