Good Digital Marketing Is Like Dating

If you read the next sentence, which topic are we talking about, Marketing or even Dating? Think of something that makes everyone a little bit nervous, anxious, excited plus hacks usually think they’re good at it, but aren’t. If you suspected dating, you’re correct. If you suspected digital marketing, you’re correct. It can interesting how similar these two are often, because usually, getting someone to go out on a date with you requires good marketing.

There is a concept called The Draw, Comfort, and Close that was discussed in detail in Digital or Loss of life, and this will provide a sneak survey into the process of great digital advertising, or for those that are interested, better success at dating.

The concept of content can be thrown around a lot these days, yet having constant interesting content may set you apart.


To get anyone interested in what you are selling, you need to be able to Draw your viewers in and get them interested in whatever you are selling.

Great Digital Marketing: This might be an offer, showcase of worth, or even your brand. Also, maintaining everything fresh is key. Here’s more info in regards to Social Media Agency Hong Kong look at our website.

Great Dating: How you look, what you are putting on and maybe your perfume/cologne(much like electronic marketing, too much is too much). Fresh new is also important here, and Brut 33 smells old because it is aged.


Once you have them interested, you need to make them feel comfortable with what you aren’t selling.

Great Digital Marketing: Offer supporting landing and sales web pages, credibility from media sources, recommendations, price comparisons and customer ratings.

Great Dating: You know how to have a conversation that allows your date to reach know you. You’re a nice person, you come from a good background, you really have friends and they are good people. A good sense of humor won’t hurt possibly.


OK, you have them interested and they are feeling very comfy, but how do you close the selling?

Great Digital Marketing: Easy next steps, rockstar customer service, simple peruse process that continues to make the consumer comfortable along the way. If the close is not a sale through e-commerce, the next steps should be as easy as picking up the device and speaking to someone immediately, or even filling out a submission form to give them what they want.

Great Dating: This is obviously a bit more sensitive but if someone is interested and feels comfortable, then just ask for the date. They have that simple.

When you look at digital advertising in this way, it doesn’t seem so challenging. In fact , it should probably seem as simple as dating. If you find dating difficult, it can probably because you are missing several parts of the Draw, Comfort, and Close so fix them the most effective way you can.


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