Phony it until you make it, or so the old saying goes. But buying fake Instagram and Twitter followers is cheating, and then you’re eventually going to get called out for it.
During the last New Zealand Fashion Week, I researched into a few of the so-called fashion bloggers. Most had an astounding amount of fake followers on Instagram and Twitter. Fake fashion bloggers hack me off over most. It could be because of they absence any real style or the proven fact that they arrogantly prance around these industry events, taking selfies plus posting to their tens of thousand bogus followers. They are not adding any genuine value if they have no real influence.
Fake Instagram and Twitter followers, by my definition, are fake or even dead accounts, and also real balances from users in countries which have no influential value to the user profile. Both of these types of followers are easy to purchase.
There is no point in having tens of thousands of followers if they are meaningless. The value of somebody’s social reach should be measured by their engagement, not by the total amount of followers they have. Quality, not Volume!
SPOTTING FAKE INSTAGRAM AND FOLLOWERS ON TWITTER
Look at how engaged the wearer’s followers are. Are their fans commenting and liking posts?
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Are usually their followers part of the cohort if you’re targeting?
There are a few ways to tell when someone has fake followers.
A SUDDEN SPIKE IN FOLLOWERS
Unless you aren’t Lorde and have shot to stardom in a super short amount of time, an unusual surge in followers can only be the consequence of a buying spree.
LOW INTERACTION WITH FOLLOWERS
I’ve seen Instagram accounts with over forty 1000 followers, but each of their posts is only getting around 100 likes. The lower engagement percentage shows that their influence on their followers is super reduced, and they most likely paid for the majority of their followers.