Instagram has transformed tremendously from getting just a simple photo sharing site to an effective online sales moderate. Not many people are aware that engagement in the platform is greater than the very best social media sites. Engagement on Instagram is 15 times more than on Facebook, Twitter and Google+.
Oddly enough, 13 percent of internet users are utilizing Instagram while more than half of the best 100 brands have also established their presence on the site. Small business owners should also benefit from this platform to promote their products.
Here are a few of the best ways to do it.
Use Appropriate Hashtags
Hashtags let people find you and your products on Instagram. Make sure after that to use the right hashtags every time a person post an update to reach a lot more people who might be interested in the items if you’re selling.
Apart using hashtags within your business name and products, it might be a good idea to include those that are frequently looked for and used on the platform. You may also want to use free online tools for example Iconosquare and Websta to find popular hashtags based on your preferred keywords.
Use Filters Often
It’s okay to post regular photos on Instagram but know that by using the site’s filters, you can attract more attention to your images. Research published by TrackMaven showed that photos using the Mayfair filter, simply no filter and the Inkwell filter acquired more likes and comments on the website.
If you’re new to using the filters, you can experiment with different types first then discover which is popular among your target audience by utilizing an Instagram management tool.
Publish at the Best Times
When posting on Instagram, you need to do it during the times when your target market are using the platform. You can use a tool to help you with this. IconoSquare features an optimization report that finds out the best times for you to post an update based on your previous connection with your community.
Once you determine those best times, make it a point to post your updates during those period to attract more views, likes plus comments.
Connect with Other Followers
As you have your own set of followers, it’s not going to hurt if you also interact with the particular followers of your competitors. By doing so, you have an opportunity to increase your own followers plus leads.
Again, there’s a tool that can help you do this. The JustUnfollow tool can search for your competitors on Instagram through their names and it will give provide you with their list of followers. You can them follow them and engage with them such as by commenting on their photos
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